show episodes
 
How do I grow my small business? How do I go from being a solopreneur to growing and scaling a sustainable business that gives me a lifestyle I love and gives me more freedom and time. How do I play a bigger game and impact more people? -------- Welcome to the HerBusiness podcast. I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing and scaling a business. This podcast is designed to help you create your IDEAL business one that lets you live the lifestyle ...
 
The BOOKED for Lunch podcast features interviews with the world's best business book authors and thinkers. Ideal for those who want to expand their business education and be inspired by thought leaders who present on trends and big ideas. Host: Suzi Dafnis, Australian Businesswomen's Network. More details at www.abn.org.au
 
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show series
 
What to do with your communication when things get tough? That’s what this episode is about. And, we’re doing something a little different. This episode includes highlights from an episode of my other show, Content Sells which I copresent with Marketing Expert Michelle Falzon. This has been a really popular episode and I wanted to share it with you…
 
Think of something that really matters to you, something that you’re truly passionate about. Are you doing it? Are you living your passion, or do you keep pushing it aside? What if I told you that by embracing your passion, you could positively impact the way you think, the way you feel, the actions that you take and the impact you have on others. …
 
Starting and building a sustainable business is a little like art in the making. It's about trying new things, and seeing if they work. And, if they don't, making corrections and continuing on your journey. Artists go through this process time after time — it's how they create art that resonates with us. When we're attracted to a piece of art, it's…
 
Even if you’re surrounded by people who love and care about you, there can still be times when it feels like there’s no-one to turn to. Friends just don’t get it. Your partner, your family, other important people in your life — they may mean well but they can sometimes keep you down by trying to keep you safe. And you can begin to second guess your…
 
There are things we know how to do well in our business. We had skills before we started our business. And, then we have skills that we've developed over years of practice. The moment we decide to try something new, we are like a beginner. A child learning to play a new instrument. We start to practise - to study, to rehearse our skills. We experim…
 
In this episode, we introduce you to our weekly Facebook show Women, Words + Wine. A weekly event created primarily for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week your host, Suzi Dafnis, we’ll feature guest(s) who will bring their expertise and sense of won…
 
Sometimes in business, we see our competitor doing something really cool. So, we decide we probably ought to do that thing too. Or, we get some feedback that we really should be doing this, or that, because it’s an opportunity that might lead to great prosperity for our business. Or, we say we’ll do something. Go off the idea. But then feel compell…
 
What's your relationship like with your business? Does the money side of your business leave you feeling overwhelmed or confused? Do you feel like you're pushing harder and working longer but not seeing the results you'd like? The good news is that making sense of your finances can be fun. The great news is, it's even possible to do less work in yo…
 
Do you ever feel like you’re really lagging when it comes to getting the success you want in your business? Like others are just passing you by and you can’t seem to get a break? Maybe you’ve been running your business for a long time but haven't seen the growth you’d hoped for. And, you have so much experience - more than some of your competitors,…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. After seeing comments from some of our members who were questioning their own value, I realised that while I see their potential, they were only seeing where they were falling short in business. I’ve done the same thing, many times. Played dow…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Feeling overwhelmed is common when you’re starting and scaling a profitable business. We’ve all been there. What’s one thing that can help you overcome that feeling? It’s focusing on what you can control. When you stop worrying about things th…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. On my computer monitor is a yellow post-it note. On it it has three words. It says: "I do know." The word DO is underlined with a pink highlighter. I’ve had this Post-It note on my monitor for at least three years. Maybe longer. I don’t even s…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. What’s holding you back from growing your business and making more profit? What’s stopping YOU from reaching more people and building your profile and reaching those long-held business goals? Perhaps it’s not that you don’t have the skills or …
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Hey there. I was inspired to make today's focus Sharpening Your voice after reading Ann Handley's newsletter. Ann is the author of Everybody Writes, a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marke…
 
Whether you’re a new business owner or you’ve been in business for years, at some point you’ve looked at someone successful in awe. You’ve wondered how they got to be where they are. Was it talent, luck, or something else? More importantly, you’ve wanted to know how you can have more of what they’ve got. Success in any business doesn’t boil down to…
 
The HerBusiness Podcast has reached 500,000 downloads! Thank YOU for being one of our wonderful listeners. Here there. Suzi here. I have a confession. There are some days when I don’t trust myself. Days when I can’t seem to make a decision… to get a resounding YES to a question that I’m asking myself. In those instances I have to pull myself out of…
 
Why did you start your business? Was it for financial freedom, freedom of time or because you simply don’t like being told what to do? Whatever your reason, one of the advantages of starting a business and becoming a business owner is that you can create wealth. You can generate as much income as you want, and it can come through your business. An …
 
When we play the comparison game in business, it only leads to frustration and disappointment. So what can you do to stay mentally strong when self-doubt creeps in? Any time we step outside of our comfort zone, we are vulnerable to failure, to criticism, to falling flat on our face. These feelings are made worse when we also start comparing our suc…
 
Maybe you created a great plan for this year. Maybe you were one of the business owners who, like me, made grand plans, mapping out the whole year’s activities and promotions. Maybe COVID 19 turned things upside down for you. The live event that you were doing has been postponed or cancelled. Your piano-teaching school or your yoga studio had to cl…
 
What’s holding your business back from moving to the next level? If you feel like you’re spinning in circles because you’re worried about declining sales, staff turnover or unhappy customers, and you’re trying to address everything at once—STOP. You’re simply NOT going to be able to fix all these problems at the same time. Instead, you need to work…
 
Do you ever feel like if you just had more marketing skills how it’d be so much easier to launch that new course? Or, if you had better social media skills, how it’d be so much easier to make sales. Or, if you had the right contacts, how doors would open up so much faster for you? I get it. The problem with this way of thinking is that it can get u…
 
What impact does fear have on your business? Fear can leave you feeling stuck and unable to take the next step in your business, and in your life. So, what do you do? Do you wait until the fear has gone? Do you keep doing the things that keep you small because that’s where you feel comfortable? The truth is, the fear may not go away, but you can de…
 
What’s one thing that people always pick your brain about? Something that you love doing, that you’re really good at and that you just can’t stop helping others with? This is your unique value. It’s the gift, the talent and the knowledge that you can use to make a difference in the lives of others. And, you can turn it into a business that makes mo…
 
Right now, many business owners are experiencing upheaval in their business. And something interesting is happening to every single one of us. And, that is that the chinks in our armour are showing. These chinks don’t matter too much when times are good. When the money is flowing. When customers are plentiful. When the sun is shining on our busines…
 
What’s one way that you can stand out, grow your community and build a successful business? Create Superfans. Superfans are the first people to read your blog post, excitedly wait in line (or jump online) to grab your new product and sign up to your online course without even reading your sales page. Want to know the best bit? Your Superfans will h…
 
Are you afraid to ask someone to buy from you because you’re worried about being seen as pushy? You’re not alone. Many business owners find asking for a sale intimidating, even more so when they’re doing it face-to-face. Overcoming this fear and embracing new ways to grow your business, starts with changing your mindset when it comes to sales. And …
 
There is one very specific thing that we teach business owners to do that quickly transforms their overwhelm to a feeling of excitement and renewed energy for their business. They get a laser focus and, importantly, they start getting more sales and are able to reach their goals sooner. What is this “wonder-drug” we are giving business owners you m…
 
Recently I caught myself waiting for all the little ducks to line up and be in a row before I took action on something I wanted to do. I was letting myself stay stuck because of my inner chatter. I caught myself and got out of my' holding pattern'. Where in life or business do you recognise that you are currently waiting for conditions to be better…
 
We recently completed one of our biggest projects for the year, our annual Business Growth Summit for Women Entrepreneurs, a free online summit that brings together women from all over the world to learn from world-class speakers, bestselling authors and inspiring entrepreneurs. We had 4,500 women register for the summit and the feedback we’ve had …
 
In her book Power Attractor, author Gabrielle Bernstein says: “Find what inspires you most and commit to doing more of it! When we bring energy to what inspires us, we connect to our Super Attractor power and the manifesting begins.” What she’s saying is that when we do what lights us up, what we love, we draw to us all manner of things that we dre…
 
Happy new year. For many of us, this is a time of contemplating and deliberately creating the new year. A time for envisioning what we want to do better, differently this year. A time for starting and breaking habits. Each January for a few years, I’ve taken on Chris Brogan‘s invitation to set three words as a focus for the year. Chris Brogan is an…
 
If you were to be bolder in 2020 than you were in 2019, what would you do? What gutsy goals would you set? Each year I ask our HerBusiness Network members to consider this question as we get to the end of a year. And, this is a question that I too have asked myself for many years. At the start of 2019 members listed Bold Goals like: Launch a new co…
 
Ever since I was young, I’ve kept a journal. There were years where I religiously spilled my guts into a journal, my first romances, my deepest worries, my concerns. Then, for many years I did not write. Many years. Like most of my 20s and part of my 30s. Today I write daily. It’s become a habit that I’m keen to keep up. One that I make a priority …
 
Regardless of what sort of results we are looking for, when we don’t go after a specific outcome, when we don’t have a definite idea of what we are trying to achieve… how can we know if we are successful? We have unlimited options to be, do and have what we want in life and business, including: How we spend our time How we build our business The pr…
 
Have you ever felt confused about making the right decisions for your business? Perhaps you've been in the situation where a lack of clarity meant a lot of time and energy was spent going in circles in your mind, maybe even procrastinating. Or, has jumbled mind kept you in a static position (or even going backwards instead for forwards towards your…
 
In order to communicate effectively, we need to connect with our audience, whether that is ourselves if we are planning or working on an important project. Our partners… Our children… Our clients… Our social media followers… We connect when we are FULLY present with them. This means that we are truly aware of who we are communicating with and if th…
 
If you’ve ever held back in putting yourself forward for opportunities… Going for that bigger contract… Charging that higher price… Then this episode is for you. Confidence is not (despite what those 80s motivational speakers tried to tell us) just wearing the right clothes, having a firm handshake and feeling good about ourselves. The good news is…
 
The more people we want to reach The bigger partnerships The bigger team The more clients we want to have … the better we need to become as communicators Good communication is how we upgrade our relationships and our lives. The lack of communication and bad communication can also be how we downgrade our relationships and our lives. Communicating ou…
 
Communication happens to be one of my favourite topics. It’s how as business leaders we upgrade our relationships, our businesses and our lives. In this episode I speak to you about communicating powerfully, being more visible and reaching more people with your message… When you want to take your business from one level to another, your ability to …
 
If you’re working hard to get your message out to the world and to grow your business. But you find that your income is great some months and terrible the next. Imagine having a repeatable income that you could count on every single month to grow and scale your business? Listen to this podcast episode with Stu McLaren to discover: How to turn your …
 
Do you ever wonder if the path you’ve chosen is the right one for you? What if you could figure out what kind of work will fill you with a sense of purpose and meaning, let you fully express yourself, your gifts, passions and skills, and drop you into that transcendent state of flow where you just know, deep down, you’re doing the work you were put…
 
How do you find people who want to do business with you and turn connections into clients? It’s possible to create a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling. Every day members of the HerBusiness Network are doing exactly that and generate tens of thousands of dollars in b…
 
I love building networks! In fact, my last business was a network of over 100,000 people who loved personal developmentand personal finance training, who connected with each other at events and did business and even real estate deals together. And HerBusiness — has grown from a network of a few hundred people to a community of thousands of women. A…
 
Word of mouth is the most important way to grow your business, yet nobody has a strategy for it. We just assume that it happens, without realising that we have to light a match to create the spark to cause the conversation. Nobody has ever said, "Hey, let me tell you about this perfectly adequate experience I had." Because that's not a good story. …
 
Moving from the state of solopreneur to the CEO role in our business takes more than a mind-shift. It takes setting up systems and practices that keep you out of the day to day and allow you to play the role of leader and visionary in your business. You move from having all key responsibilities lay in your hands to run a growing and scalable busine…
 
Imagine a business that runs itself. Isn’t that just the ant’s pants, the ideal scene, the highly-coveted dream for so many business owners? But, is it doable? Our guest today knows, for sure, that it is. But every day HerBusiness is working with women business owners who carry their entire business on their backs. They’re doing everything themselv…
 
The worlds of business and creativity have combined. Exploring your interests and giving in to your creative curiosity can energise you AND innovate your business. It turns out that allowing yourself to be passionate about something other than your business can energise you, and benefit your business. While we may see creativity as an indulgence, t…
 
When you look back on your business in 20 or 30 years’ time, which moments will have made you proud? Finding motivation from within? Creating moments of joy in your work? That you made a ‘dent in the universe’? The client’s you’ve helped? The money you made? Guy Kawasaki has been a fixture in the tech world since he was part of Apple’s original Mac…
 
You’ve got things you want to CREATE in your business… products, videos, campaigns, ideas… And, while that can be a lot of fun, when you put so MUCH of you into your business it can mean that you’re left depleted and less than enthusiastic about continuing to create. So, how can you create at an optimal level AND avoid burnout? Michelle Falzon’s 5-…
 
Most business owners are intentional about what they do in their business. But WHEN they do things? More often than not, the timing of significant activities gets left to chance or availability. What if the timing of an activity, either the time of day or day of the year, made the difference between success and failure? Daniel Pink, author of When:…
 
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