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Hello and welcome to the Lake Leads-West Side Podcast. A podcast that will introduce you to the people and businesses on the West side of Lake Norman in Lincoln County. Within this Podcast, we’d like you, the listener, to learn more about and help promote the businesses located on the West side of Lake Norman in Lincoln County. In each episode, we will...Introduce you to a guest or business located in Lincoln County, NC, talk about our guest’s background and they’ll share information about a ...
 
The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to! The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to ...
 
It has been said that leaders are readers. I whole-heartedly agree with that. I believe that the person you will be 5 years from now will be determined by the people you associate with and the books you read. Well your on your own with the association part, but I can help with the book reading side of the equation. The Leaders Bookshelf is a weekly podcast featuring great books that will propel you forward in life... Tune in! Featuring authors like Stephen Pressfield, Tom Rath, Michael Gerbe ...
 
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show series
 
How many sales and marketing steps do you have? Does having a sales & marketing process help you win more deals? The “fun” part in sales lies in the fact that buyers can be picky, overly cautious, impulsive, and even suspicious. The only thing that works for some as unstable as this is to work under a structured framework. At the end of the day, ev…
 
In this high-energy episode, Ed Watkins of Ed Watkins Marine talks shop, family, and teamwork with Hanna. Former ECU college football player, current NASCAR Gas Man for Denny Hamlin, and owner of Ed Watkins Marine talks with great pride about his family, his community, his boat dealership located in Denver, NC, and especially his spectacular team t…
 
Are you postponing digital marketing? If you have been avoiding digital marketing, is it because you think you are not simply ready? Do you find yourself overwhelmed just figuring out the digital marketing angle? Your customers and potential customers are definitely already online. Right now. Today. There’s a good chance they might already be looki…
 
Do you have fun in your sales conversations? Don’t be afraid to show that you are human when speaking to your prospects. A sales conversation does not have to be perfect, this will lead to prospects more unwillingly to buy from you. They may worry about being manipulated or tricked if you are too perfect. In this episode, I talk about creating an e…
 
Is your marketing strategy failing to produce the results you want? Or have you ever questioned yourself if your business can survive without a strategic marketing plan or no marketing plan at all? While your business could grow and see results every now and then, investing in a diverse marketing plan will expedite and consistently produce the grow…
 
Asking questions means you care. What questions do you ask to help move forward the sales process with your prospects? Closing deals by hope will not work long term in your sales profession. Show that you care about them by shifting your focus as a sales professional to figure out what your prospect’s needs, wants, or desires are. In this episode, …
 
What is the biggest motivation in your business? What picture do you paint when you hear the word “success” in terms of your business? If your target is to manipulate others to purchase your products and avail of your services, then you might want to rethink your ways. Sales shouldn’t be about manipulation. It should be about solving problems and d…
 
Featured Guests: Crystal Regan (CEO) and Holly Furches (Center Director) of Heartbeats In this episode, Crystal and Holly share with the community about the beginnings of the Heartbeats ministry and how it got started, the vision that became a reality, and the future plans. Listeners will learn a little about Crystal and Holly and how both of them …
 
In this episode, we meet with Dr. Joel Bakan to discuss the growing sustainability focus of multinational corporations. He is a professor of law at the University of British Columbia, and a legal scholar and commentator. A former Rhodes Scholar and law clerk to Chief Justice Brian Dickson of the Supreme Court of Canada, Bakan has law degrees from O…
 
Don’t pitch in the first 15 seconds. It’s not about getting what you want, how do you help other people? A sustainable approach is persuading your prospects for the right reasons. If you’re selling to your prospects, view yourself as a professional like a doctor to find solutions to their problem. Featured on the Riderflex Podcast hosted by Steve U…
 
In this episode, we have an extraordinary guest who is a global communication expert, keynote speaker, and CEO coach. Krister Ungerbock delivers groundbreaking insight for leading high-performance teams, driving leadership-development efforts, and maximizing business growth. Tim and Krister talk about a different way of leadership that will truly t…
 
The robotic scripts don’t work. People want real human interactions when making decisions on what to buy. If people find that you are not genuinely trying to help them and only trying to close a deal, it’s not surprising if they rejected your offer. Active listening and asking questions to understand them is part of the duty of a salesperson. Featu…
 
People don’t make decisions. How do you sell to them over the phone? To move prospects towards a closed deal, a salesperson should gain their trust and help them make a beneficial decision. People tend to buy when they find that a salesperson is not manipulating. Featured on The Sales Conversion Podcast hosted by Rylee Meek, I talk about the import…
 
Do cheap leads mean higher conversion rates? Is it always about the lowest cost? To close at a good rate, it’s just a numbers game. A low cost in leads may result in higher cost in the long run, which is important to consider as a buyer or lead provider. Featured on the LeadsCon Industry podcast hosted by Warren Pickett, I talk about setting the ri…
 
‘What do you recommend?’ ‘Which one should I buy?’ Those are the questions often asked by customers. Having options makes it difficult for clients to make a decision. A salesperson’s duty is to lay out the best one or two options that fit their needs, providing valuable solutions to their problems. Featured on Sell with A Story hosted by Paul Smith…
 
Perry Clark, a Lincoln County resident, has been officiating High School and College football for 26 seasons and has been officiating Lacrosse for 10 seasons. In this episode, Perry shares information about his officiating experience, the training that is needed to become an official, his daily and weekly routines leading up to game day, pre & post…
 
In this episode we talk with Danny Dorling, social geographer and Professor of Geography, about his views on many topics, much of which relates to large changes we see in society, and what things are slowing down. Through examining data, Danny aims to address arguments which are often very political. We have a real short-termism that prevents us fr…
 
In this episode, we are with a global authority in marketing and customer service, Jay Baer. Jay is an inspirational, hall of fame marketing and customer experience keynote speaker, emcee, and trusted advisor to the world's most iconic brands. He authored 6 best-selling books, including Youtility: Why Smart Marketing is About Help, not Hype. Jay gi…
 
Do you have ‘sales’ in your title? How do people view salespeople? Salespeople are often seen as tricky and manipulative, however, the strategy for sales success is being authentic and not shy away from being who you are in a sales conversation. Embrace yourself as the sales professional to help and provide value, but also ask yourself why you want…
 
Why do you want to be successful in sales? What is your purpose as a sales professional? The approach to selling only to close deals and making profit is not an effective long-term strategy in sales. Figure out your prospect’s needs by asking questions and understanding at a deeper level. Featured in Tim Alison’s podcast Screw the Naysayers, we dis…
 
Why do buyers avoid changes? Why does it take them days or weeks to decide on a new product or service? Fear exists as a result of changes. During the approach process, a salesperson should build rapport and find products or services that fit their buyer’s needs. The goal is to help buyers overcome the fear of making mistakes when trying new produc…
 
In this episode, a legend stopped by and graced us with his wisdom! Dr. Willie Jolley is named one of the top five speakers in the world by Toastmasters, inducted to the speakers Hall of Fame, and named “The legend in the speaking industry.” He authored many incredible books such as “A Setback Is A Setup For A Comeback”. He is tremendously inspirat…
 
Why do you want to be successful? What is your intention when you approach your client? Rejections in sales are difficult and there may be mistakes made in your past sales experience. Your process in being real to persuade should focus with the intention of helping others with listening and understanding their needs. Featured in this episode of Fut…
 
Why do you want to be in sales? How many options do you give to prospects when selling? Your goal as a salesperson should be finding solutions tailored to fit your prospect’s needs, instead of having a ‘sales’ title so you can sell and make a sale. Rather than using manipulation, persuading with empathy and trust fosters a connection that creates l…
 
In this episode, Tim Durkin, an extraordinary leadership coach, is here to join us. Tim is well-known and is a recipient of several notable awards in the speaking industry and in the National Speakers Association. He's got an awesome book that's called Moving From Promise To Performance. Tim shares incredible wisdom in leadership and mental managem…
 
Featured Guest Kim Campbell, Lincoln County EMS Manager In this episode, Kim Campbell, the Emergency Medical Services Manager for Lincoln County, talks about her background (she’s a Lincoln County local!) and what inspired her to go into EMS. She explains the differences in the roles of paramedic and EMT and shares what it’s like to help people who…
 
It happens to everyone – the dreaded sales slump. But why? And more importantly, what can you do about it? I will cover my experiences about seeing countless reps fall into sales slumps, and the ones who have successfully pulled themselves out of it. I also talk about this milestone episode, the fact that this is the last episode in Season 3, and w…
 
In this episode, Tim is with a truly mesmerizing leader, Ed Tate. Ed has been principal of Ed Tate & Associates, LLC, a professional development firm that provides keynote presentations and workshops, as well as in-person and do-it-yourself tools and expertise on High-Stakes Business Presentations. He also is a Toastmasters International world cham…
 
Despite the less glamorous aspects of running your own business, the liberating feeling of having that autonomy and being able to make our own decisions are definitely worth it. And that’s one of the defining factors of success. It is having the creative freedom to run our business with our own ideas, rather than being limited by someone else’s vis…
 
In this episode, we are joined by another extraordinary guest all the way from Israel, Dov Gordon. Dov is the CEO of Profitablerelationships.com and the founder and head coach in The Alchemist Entrepreneur. Dov shared a wealth of wisdom in ways of achieving success in business. He also talks about his successful strategy of creating an extra revenu…
 
It’s surprising how our self-limiting beliefs, the lies and assumptions we tell ourselves can prevent us from achieving the goals we’ve laid out by ourselves. Only by keeping an open mind, communicating with others, and understanding their standpoint, will allow us to have an open conversation without ego barriers. It takes time and a great deal of…
 
In this episode, we talk with Roman Krznaric about the necessity of overcoming our society's short-termism and discounting of future generations. Roman argues we need to see beyond the immediacy of the pandemic that we're in and recognize the challenges and injustices that we are passing on from one generation to the next if we do nothing. It's cha…
 
People believe that being fully honest somehow directs us to lose in some aspects of our lives, especially in business. The truth is, not being fully honest only blocks your real energy, your true power and influence. Real honesty lets energy flow into one’s work. Honesty should not only be displayed in workplace or businesses. It is more than how …
 
In the hustle and bustle of the business scenario today, speed is essential to making decisions and it has become so easy to forget the most important trait, being honest. When you think about traditional marketing practices, honestly probably isn’t the first thing to mind. As it has been apparent that most businesses only focus on persuasion more …
 
Our guest for this episode is Thomas (Tom) Jones, General Manager of Chillfire Bar & Grill, located in Denver, NC. During this conversational episode, Tom shares information about his heritage, his background, his unique upbringing, his love for dogs, and his exceptional restaurant experience. We talk about the history of Chillfire, why Chillfire o…
 
Do you have solid transitions for moving through your sales conversation? The transition is the bit that allows for a fluid movement from one portion of your sales process to the next. Top performing salespeople are pros at the transition. As you guessed it, struggling salespeople don’t usually have good transitions ready. In this episode, I will c…
 
Did you know your mindset has a lot to do with your success in sales? For many years, the sales community have operated with the belief that success on sales is dependent solely on innate abilities like communication skills and outgoing personality. The assumption has been, if you didn’t have “it”, you couldn’t be taught it. To become a top perform…
 
Like so many words associated with sales, there is so much to talk about the importance of authenticity & persuasion. And in today’s selling environment, authenticity is the most important virtue sales people can demonstrate, even if it means pointing them to a competitor that can give them exactly what they need. Contrary to what people believe, p…
 
Do you take a short-term or a long-term sales strategy to your business? One thing is for sure and couldn’t be stressed enough, try and avoid damaging your long-term sales strategy to make short-term pay off. If you have a small or medium sized business, then it is likely you are focused on sales, and there is nothing wrong with that. It is natural…
 
In sales, knowing the right people to reach out and connect with at the right time is very crucial. With the tools that salespeople are using today, many businesses have adopted to using CRM system because the sales data can be stored centrally with easy to follow format to monitor sales processes and optimize selling. CRM is really a great tool th…
 
Our guest for this episode is Pat McCaffery, Co-Owner of the Denver Canine Club located in Denver, NC. During this episode, Pat shares information about her background, reasons for opening Denver Canine Club, and the theme and motto for the DCC. Pat also discusses the certification and continuing education requirements both she and the team take on…
 
In this episode, we dive into understanding denialism and justice dimensions that are gaining visibility with Professor Kari Norgaard. She talks about how we collectively experience and shape things as a society, and how denialism pertains to the various interconnected issues and movements of our time. Dr Norgaard has been reflecting on how the COV…
 
Are your prospects disappearing on you like a ghost in the night? It is one of the biggest issues my coaching and consulting clients are facing. It has always been a part of sales, but now it feels like it occurring at an even higher percentage. In this episode, I share the main reasons WHY it happens, then I will dive into a few tips for getting p…
 
In digital marketing, businesses are truly struggling with this question – should we be who our audiences want us to be? Or should we be who we truly are and find the right audiences for us? Authenticity is not only being sincere and honest. It’s about being reliable, dependable, and true to what you say you will do coupled with your intentional ac…
 
Digital Marketing can transform your business providing you’re doing it right. Despite the benefits it offers, a lot of businesses fail to capitalize on what digital marketing can do for them. You have to identify the ways that you are probably doing wrong. The most important thing to consider is your customer. Customers should be a priority. Whate…
 
There’s no such thing as born salesperson. A great salesperson makes it look easy but it has taken them time to hone their skills and they are constantly seeking out to learn to better help their prospects. The top sale performers are the ones always seeking to learn and grow. They always want new information. They also recognize that sales is a pr…
 
How should businesses respond from a marketing perspective during this pandemic? In the midst of this crisis, there are still opportunities for businesses to maximize their digital presence during the lull, allowing the business to hit the ground when the situation starts to stabilize. Let’s face it. In this dire moment, maintaining cash flow is di…
 
On this episode, Lake Leads West Side Podcast Creators Mike Bagwell & Hanna Schoenrock have created an abbreviated Podcast Episode that is designed specifically for those in our community that are interested in knowing more about the extremely easy process of recording an episode with the Lake Leads West Side Podcast team. Information regarding our…
 
In this episode, we are joined by a spectacular guest who is a global authority on customer service. Shep Hyken is in the speaker's Hall of Fame and he talks about taking your customers and turning them into loyal fans. He's written a book on it that was made into a TV show. He has traveled all over the world as an authority on customer service. Sh…
 
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