Manage episode 267931613 series 2501616
When Jennifer first started her business, she experienced similar pain points many business owners have to deal with including having to manage all business operations, not knowing where to start with marketing, and being overwhelmed with everything that needs to be done in a limited amount of time.
That is when she focused her efforts on strategic marketing — how to create the biggest growth for a business in a shorter amount of time.
She helps business owners struggling with lead generation to use media and influencers to rank higher in search engines to reach billions of potential leads worldwide. According to Forbes, 90% of the buyer’s journey starts online and making sure your business has high search engine rankings, is more important than ever.
Not only does she help drive traffic to websites to bring awareness to her client’s businesses but she also focuses on communicating value – Now that they have gotten the attention, how do you convince your services/products are important to your clients?
Fueled by her work in marketing research for companies such as Youtube, Google, Linkedin, and Adobe — she developed a foundation of consumer psychology and how to develop products and services in a manner that resonates with a specific target audience and causes them to buy.
Her work has been featured on the “Bustle” and “Thrive Global” publications and has helped her client’s websites appear for competitive keywords/search terms to help generate more business for her clients.