Manage series 2846215
By Amanda Russell and Neal Schaffer, Amanda Russell, and Neal Schaffer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Two of the world's leading experts in influencer marketing have come together to bring you the answers with concise, no nonsense interviews of top influencers across categories. Amanda and Neal's unique dynamic is both engaging and provocative. They ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!