S05 EP19: Profitably Scale DTC eCommerce Customer Acquisition with Social Ads (NOT VC or PE Funding)


Manage episode 261809987 series 2394134
By 2x eCommerce and Kunle Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

As the saying goes, ‘mastery is a commitment to becoming your best’... In the world of Performance Marketing, mastery is no small feat. It involves a unique blend of advanced visual creativity and a highly analytical mindset, as well as the guts to spend large amounts of money with no guarantee of a return.

On today’s episode, we learn from Nick Shackleford, an Elite-Level Performance Marketing Expert that has worked on paid social media buying campaigns for over 100 direct-to-consumer brands and a media buying trainer at iStack and Foundr.

Moving on from pro-soccer, Nick kicked-off his career working with legacy brands Pepsico and Apple, then moved to selling trending products like the Fidget Spinner and Magnetic Eyelashes direct to consumers through his eCommerce venture.

Over the last 7 years, he has now worked with hundreds of DTC brands through his agency, Structure Social.

Nick Shackleford has a proven track record of scaling social focused media buying campaigns consistently past 8-figures through programmatic buying on Facebook, Instagram and Snap whilst leveraging, influencer campaigns, email and the Adwords platform.



This episode is brought to you by:


This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.


This episode is brought to you by Rewind. The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind. Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!

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