S05 EP23: How Manly Bands is Transforming the Way Men Buy Wedding Rings


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By 2x eCommerce and Kunle Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today’s episode, you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical.

Johnathan Ruggiero is the co-CEO of Manly Bands, a DTC brand that is redefining the wedding industry for men. He shares with us the strategies his team used to transform his Manly Bands from zero to an 8-figure business in just three years.

In this episode, join Kunle and Johnathan as they discuss customer acquisition strategies at varying growth phases of the business; $0 - $1m, $1-10m and their current $10m+

On today’s interview, Kunle and Johnathan talks about,

  • Inventory Management and Forecasting
  • Working with 3PL Providers
  • Customer Acquisition Strategy
  • Retention Strategies
  • Search Engine Optimisation
  • Native Marketing
  • Managing and Balancing CPA
  • Display Advertising
  • Google Ads, Facebook Ads, and other Acquisition Channels
  • Their tech stack
  • Building Culture and Managing Teams
  • What It Takes to Grow an 8-Figure Business



This episode is brought to you by:


This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.


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