Manage episode 264771361 series 2394134
On today’s episode, you’re going to learn about how a non-traditional strategy helped this bootstrapped 8-figure direct-to-consumer brand disrupt the traditional men’s wedding ring vertical.
Johnathan Ruggiero is the co-CEO of Manly Bands, a DTC brand that is redefining the wedding industry for men. He shares with us the strategies his team used to transform his Manly Bands from zero to an 8-figure business in just three years.
In this episode, join Kunle and Johnathan as they discuss customer acquisition strategies at varying growth phases of the business; $0 - $1m, $1-10m and their current $10m+
On today’s interview, Kunle and Johnathan talks about,
- Inventory Management and Forecasting
- Working with 3PL Providers
- Customer Acquisition Strategy
- Retention Strategies
- Search Engine Optimisation
- Native Marketing
- Managing and Balancing CPA
- Display Advertising
- Google Ads, Facebook Ads, and other Acquisition Channels
- Their tech stack
- Building Culture and Managing Teams
- What It Takes to Grow an 8-Figure Business
This episode is brought to you by:
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
Find out more on klaviyo.com/2x.
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