S05 EP26: Brand-driven Performance Marketing (BPM) with Facebook Advertising


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By 2x eCommerce and Kunle Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Depesh is the author of the CBO Cookbook and has just re-launched as well as renamed his Facebook Ads course: The BPM Method.

He is offering 2X eCommerce listeners a 25% OFF discount. Use this link to get $400 off the usual $2000 price tag: https://2xecommerce.com/bpm

The offer will be available until Monday 3rd August 2020.

On today’s episode, we talk about Brand-driven Performance Marketing (BPM) - a Facebook media buying methodology coined by Depesh Mandalia that is required in a new era of automation in the Facebook advertising space where; campaign budget optimisation (CBO), dynamic creatives and AI-driven media buying are dominant pillars.

Depesh also talks about the need and obligation of marketers to create customer personas, write copy the directly appeals to each persona and the importance of telling stories that sell your brand’s essence.

With the above in place Depesh drills on the importance of using effective audience filtering in funnels in the technical aspects of media buying.



This episode is brought to you by:


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