SE05 EP02: Growth Checklist for 2020


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By 2x eCommerce and Kunle Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Kunle hosts today's show, he talks about 9 to-dos every direct-to-consumer marketing team should have in order to unlock sales growth in 2020. Here is a summary list of what was discussed:

  1. The growth triad: AOV, Conversion Rate, Traffic (returning / new)
  2. Push Notifications
  3. SMS
  4. Unify your messaging strategy - synergise it
  5. Reduce the amount you're discounting
  6. Drive a lot of focus on brand
    1. Frame and tell your brand’s stories
    2. Leave visual and audio-visual footprints
    3. Work nurturing a community
    4. What emotions does your brand evoke
    5. Influencers
  7. Sell internationally
  8. Know your customers even more - carry out more surveys
  9. Drive multi-channel selling -> go headless and also explore new channels to sell e.g. messenger (email transactions might be a thing in 2020)



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Let's take a quick break to talk about screwing up. Accidents happen. Maybe you installed an app and it messed up your theme, or a CSV import wrecked your product catalogue. Common myth; Shopify and BigCommerce have a backup that you can use when something goes wrong with your store. Untrue! They don't! Myth busted. So what do you do? You use Rewind to protect your Shopify or BigCommerce store with automatic backups.

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