SE05 EP03: Core Focus Areas in Media Buying for Direct-to-Consumer Commerce

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By 2x eCommerce and Kunle Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, Kunle talks about five areas of focus direct-to-consumer ecommerce brands should base their media buying activities on.

Regardless of the paid media platform, these principles will help form your overarching strategy so that you apply tactics.

Here is a summary of the five points discussed:

  1. Winners of the game drive high reach and high frequency
  2. Media buying is a hunt - you need to dial-in on sub-audiences
  3. Is your on-site funnel leaking and costing you cash?
  4. What are your micro-conversions?
  5. For established brands - don’t stagnate, innovate - dial in on product improvements

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