SE05 EP06: Social-Selling Platforms in China for Direct-to-Consumer Marketing 🇨🇳

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By 2x eCommerce and Kunle Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Arnold Ma is the Founder of Qumin, an Award-winning Chinese digital creative agency based in London and Shanghai as well as is the host of the China WTF Podcast. With clients such a Net-A-Porter, Harrods, Heathrow and Manchester United, Arnold knows a thing or two about launching and marketing brands in China.

This episode is packed with a whole lot of primer information that sheds some light on how the modern Chinese consumer thinks and reacts to branding and marketing.

We discuss three major digital marketing channels in China available to marketers,

  1. Livestreaming will become an even more important sales medium
  2. Short-video apps will continue to embrace e-commerce - Douyin and TikTok
  3. Service and Utility apps - WeChat

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Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo. Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

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