Manage episode 259595469 series 2394134
Building your own brand in a mature and established vertical can be somewhat likened to being in a David and Goliath story, going against giants who have long gained and cemented their foothold in the industry. And it certainly is no easy feat to set up your own brand, not to mention distinguishing yourself from other big names out there in the market.
But as our guest, Michael Young, would say, “If you follow the same paradigm, you cannot run because people have been doing it for more than 50 years and doing it better than people that do it the same way for 50 years is very difficult. The only way to win is to be different.” And this is exactly how they managed to bring UNDONE into the direct-to-consumer eCommerce space that is earning millions of dollars each year in creating personalised watches for their end users.
UNDONE is a Hong Kong-based watch company that creates uniquely customised designs for its users. They take pride in empowering the consumer by giving back the design-making process into the consumer’s hands and bringing in the authenticity of the brand with each highly customisable watch.
Join Kunle and Michael in today’s episode as they talk about entrepreneurship, crowdfunding, operations management, and building a brand in a highly-competitive space.