SE4 EP42: Merging Personalized Onsite Experiences with Email Messaging • Klaviyo:BOS

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By 2x eCommerce and Kunle Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

So back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization.

I got to catch up with Jan at Klaviyo:BOS '19 and we had a chat about how agile e-tailers are merging onsite personalization with their email flows and campaigns.

Here is a summary of our discussion:

  • Personalization powers product recommendations, product bundles as well as 2-point predictive segments,
  • Image tracking recognition is making improvements in ecommerce personalization
  • Nosto can serve dynamic content and product recommendations to Klaviyo emails
  • The next development of onsite and offsite segmentation will be AI understanding and creating segments for marketers
  • At the moment we have Predictive segmentation in place assisted by data science and marketing teams,
  • Verticalisation: fashion and beauty are the most innovative verticals
  • SKU count: personalisation is not limited to high SKU counts. DTC brands use personalisation for the creation of onsite funnels e.g. VIPs or returning customers see different

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