SE4 EP44: How Chubbies Stay Consistently Creative with Email Content • Klaviyo:BOS


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By 2x eCommerce and Kunle Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this KlaviyoBOS interview with Erich Hellstrom, Chubbies' own creative email expert extraordinaire, we learn about how Chubbies incorporates their brand values and internal culture into both their email newsletters and email flows. In fact, at every customer touchpoint, you can distinctly identify a Chubbies message, as their voice and tone is witty and fun all round.

Here is a summary of what was discussed:

  • The first principle is scheduled consistency - they achieve this by sending out their 'weekender' newsletter every Friday,
  • Relevance: their apparel is most likely to be won over a weekend or holiday and so deliberately send out their newsletter on Fridays,
  • They have a stand-up comedian in their creative team,
  • They test email subject lines like crazy and incorporate sender name, subject line and email preview line to write really funny emails that get people to open their emails more,
  • They have an app and so do push-notifications through their app and send 3 notifications a week!



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