Manage episode 244007683 series 2394134
Another KlaviyoBOS interview with Jon Palmer, Marketing Director at HYLETE, an innovative community built, backed, and driven fitness apparel brand, with 20-40% YOY growth, 50% of revenue tracked via Klaviyo Click, 80% average open rate on flows and powered by 200+ behavioral flow emails.
We talk about how Jon's team us Klaviyo as CRM that glues otherwise siloed customer touchpoints into a coherent and personalised customer journey flow.
Here is a summary of what was discussed:
- Pass data from all customer touchpoints to Klaviyo with Klaviyo's API
- Touchpoints HYLETE integrate include SMS, reviews, their loyalty program, customer service and referral marketing
- They are able to power their winback campaigns with data from loyalty programs e.g. sending emails to customers that have points about to expire.
- They send out referral program applications to customers that have given them 5-star ratings
- They use surveys, quizzes and forms to enrich their customer data
- They send direct mail postcards to unsubscribers, low engagers and cart abandoners that have provided their postal details
FACEBOOK GROUP...CONTINUE OUR CONVERSATIONThe eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members Here is where to apply to join the Facebook group >>http://bit.ly/ecommercefb