SE4 EP45: How HYLETE Use Klaviyo as their eCommerce CRM to Optimize Every Channel • Klaviyo:BOS


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By 2x eCommerce and Kunle Campbell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Another KlaviyoBOS interview with Jon Palmer, Marketing Director at HYLETE, an innovative community built, backed, and driven fitness apparel brand, with 20-40% YOY growth, 50% of revenue tracked via Klaviyo Click, 80% average open rate on flows and powered by 200+ behavioral flow emails.

We talk about how Jon's team us Klaviyo as CRM that glues otherwise siloed customer touchpoints into a coherent and personalised customer journey flow.

Here is a summary of what was discussed:

  • Pass data from all customer touchpoints to Klaviyo with Klaviyo's API
  • Touchpoints HYLETE integrate include SMS, reviews, their loyalty program, customer service and referral marketing
  • They are able to power their winback campaigns with data from loyalty programs e.g. sending emails to customers that have points about to expire.
  • They send out referral program applications to customers that have given them 5-star ratings
  • They use surveys, quizzes and forms to enrich their customer data
  • They send direct mail postcards to unsubscribers, low engagers and cart abandoners that have provided their postal details



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