Manage episode 245809004 series 2394134
- Target demographic of 25-35-Year-Olds
- They have been business for about 6 Years - since 2012
- They extended their distribution business online in 2015, 3 Years Online
- SunSki sells lightweight sunglasses made from both polycarbonate and recycled plastics
- They intend to move to a fully recycled plastic range soon
- Their customer acquisition efforts are primarily based on Email and Facebook advertising
- They transitioned from MailChimp to Klaviyo this year and marketing automation has made a significant positive impact on their bottom line.