Manage episode 247105873 series 2394134
Allen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce, NYU Stern Adjunct Professor, and the author of 4 books:
- The Edge: 50 Tips from Brands That Lead, and
- Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.
Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm.
We'll be talking about the evolution of retail, whether Amazon is a threat of not to your brand and how to zoom out and shift your direct-to-consumer brand.
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