Flybuys Loyalty Program – AIR047

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Manage episode 274649791 series 2475877
By Matt Graham - Australian Frequent Flyer Editor. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Flybuys Chief Operating Officer Phil Hawkins knows a thing or two about loyalty. He was with Flybuys right back when the Australian loyalty program launched in 1994! In this episode of AFF on AIR, Phil joins Matt to discuss all aspects of the Flybuys program including its partnership with Velocity Frequent Flyer and why targeted offers are so critical to the program’s success.

In the news round-up, Matt also talks about the current woes beleaguering Virgin Australia. The airline has just lost its CEO, the unions don’t trust the new owner and staff are taking sick leave because they’re sick of dealing with Business class passengers unhappy over receiving two-minute noodles as an in-flight meal. What will Bain Capital do next?

Episode contents:

  • 0:46 – Fortnightly news round-up
  • 11:05 – Interview with Phil Hawkins, Flybuys COO
  • 39:48 – AFF’s annual weekend gathering in Canberra

Links:

Frequent Flyer Gazette articles referenced in the fortnightly news round-up:

50 episodes