ACP039: Glenn Schmelzle from Marketing What’s New talks about differentiators.

5:30
 
Share
 

Manage episode 196768503 series 1770488
By Paul Kortman and Paul Kortman of Connex Digital Marketing. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Glenn Schmelzle is a marketer, husband, hockey dad and local community supporter. While in the corporate world in the 2000s, Glenn noticed the tactics he’d learned in MBA school were turning off buyers, who preferred to be marketed and sold to online. He also saw businesses struggle with the technical complexity and the heavy content demands of going digital. By taking an engineering approach to digital marketing, Glenn helped companies generate enough leads through their websites to positively impact sales. He believed so strongly in the approach that in 2009 he started Marketing What’s New, applying buyer-friendly content to technology-driven campaigns. Today we will talk about DIFFERENTIATORS

57 episodes