Get a Boost of Vitality from these Health and Wellness Successes


Manage episode 263383752 series 1567758
By Art of the Kickstart. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this episode of Art of the Kickstart, we spoke with Cid Carver, Marketing Director at Lumen, creators of the first device to hack your metabolism. Not only did Cid spearhead the success of this multi-million dollar crowdfunding campaign, but she also helped launch two other health and wellness products: Vi, an AI personal trainer who lives in biosensing earphones, and UPRIGHT GO, a tiny habit-forming wearable that corrects your posture. Listen in and learn about the marketing strategy, prepwork and tactics used to raise over $5 million in total for these crowdfunding campaigns. Topics Discussed and Key Crowdfunding Takeaways The key components needed in preparation for a crowdfunding campaign launch Why capturing high-quality video content pays off in the end How she incorporated influencer marketing into Lumen’s overall strategy The biggest surprise Cid learned from all three campaigns The importance of planning for after your crowdfunding campaign ends Links Vi on Kickstarter UPRIGHT GO on Kickstarter Lumen on Indiegogo Lumen Influencer Marketing Agency Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life by Joe De Sena Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript

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