Most Funded Fitness Product on Kickstarter: OYO NOVA Gym

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In this episode of Art of the Kickstart, we interviewed Graham Ripple, COO of OYO Fitness, makers of the full-body, portable gyms. Weighing under 3 lbs, yet providing up to 40 lbs of resistance, OYO NOVA Gym and OYO Personal Gym are the 1st and 2nd most funded fitness products in Kickstarter history, respectively. Listen in and learn about OYO Fitness' product development journeys and how it obtained enormous success on Kickstarter. Topics Discussed and Key Crowdfunding Takeaways The development of SpiraFlex technology used by NASA and the inspiration behind OYO Fitness Why they used crowdfunding as a means of market validation The marketing preparation techniques they used for both Kickstarter campaigns and how they differed The importance of omnichannel ecommerce and crowdfunding storytelling Their operational plan for fulfilling such a large number of backers Links OYO NOVA Gym on Kickstarter OYO NOVA Gym on Indiegogo OYO Fitness The Big Leap by Gay Hendricks Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript

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