Life Purpose Is Your Competitive Advantage with Patrice Tanaka

Asian Women of Power

A succinctly articulated life purpose will help focus and drive us to achieve what is most important for us to achieve. Patrice Tanaka, serial entrepreneur, author, and public speaker on business and life purpose, says knowing your purpose is like having your own personal North Star helping you navigate the challenges of life. It will help you to make decisions in a very focused and efficient way to achieve what it is that you’re trying to do. Patrice co-founded three award-winning PR and marketing firms, including the largest employee-owned PR agency in the US. Her agencies have been ranked as the number one most creative and most esteemed, and recognized as one of the best places to work in PR. Patrice is the founder and Chief Joy Officer of Joyful Planet LLC, a business and life strategy consultancy, working with individuals and organizations to discover and live their purpose to unleash greater success, fulfillment, and joy in their personal lives, businesses, and communities. Patrice talks about choosing joy, living in gratitude, her passion for samba, and how she founded Joyful Planet.

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