Putting the Us in Hummus: Roti Modern Mediterranean Head of Marketing and Brand Nico Nieto


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By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, Adam Conner joined by Nico Nieto, the Head of Marketing and Brand for Roti Modern Mediterranean.

Today, you'll learn:

  • Nico's journey to Roti
  • How Nico captures the "punch in the face" feeling of trying a new exciting cuisine, and injects it into Roti's strategy
  • The vast array of ways Roti collects both quantitative and qualitative data on its passionate customers to inform marketing (as well as its menu through their Exploration Kitchen)
  • Advice on how to build an authentic brand, based on Nico's experiences (and mistakes)

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Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.


Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

74 episodes