The Future of Snacking: Mondelez Head of SnackFutures Innovation Brigette Wolf


Manage episode 254347064 series 2457275
By Adam Conner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On today's episode, On today's episode, I'm joined by Brigette Wolf, the Head of SnackFutures Innovation at Mondelez International, for a conversation about the future of snacking and the communities that can be built therein.

Today, you'll learn:

  • What is SnackFutures? (And what is Mondelez??)
  • The team Brigette has built; the type of person who meshes well with incubating new brands within a large, legacy brand, plus the systems that break in the process
  • The "pivots" that come with building new products from the ground up within SnackFutures
  • How the team at SnackFutures finds the data necessary to spark ideas for new products
  • The ways in which SnackFutures plans to implement elements of the consumer experience into its marketing strategy; thoughts on how to generate first-party data within these new brands
  • What Brigette looks most forward to from SnackFutures going forward
  • Advice on how to build a more emotional and direct brand -- even within a legacy giant

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Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

73 episodes