Manage episode 275438724 series 2278860
How did Oatly create the oat milk craze? Bjorn Oste is on The Plantbased Business Hour to discuss 1) why consumer research is a waste of time, 2) why inflexibility crushes creativity and 3) and his passion for making healthier drinks. We talk food as medicine and his newest company Good Idea Drinks. Tune in.