84. IT Channel Landscape: What Is the Next Normal? w/ Barrie Desmond


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The IT channel landscape is never going to look the same again.

There are 4 stages to responding to disruption. Which one are you in?

In this episode, we interview Barrie Desmond, Head of Global Marketing and Business Development at Exclusive Networks, about thriving during disruption in the IT channel.

We talked about four main ideas. First, accepting the next normal & not looking back, second, the 4 phases to responding to disruption: react, recover, reflect, reimagine, third, why you need evergreen enterprise, and lastly, 2 spaces where the IT channel should reimagine

Check out this resource we mentioned during the podcast: Barrie’s LinkedIn post about the next normal

To hear this interview and many more like it, subscribe to The B2B Revenue Acceleration Podcast on Apple Podcasts, on Spotify, or on our website.

89 episodes