The Flats and The Furious: Asics Goes META (Episode 18)


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By Ryan Fenton and Alex Lohr. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Eliud Kipchoge's sub-2 attempt in the marathon wasn't only the chase of a human to do the impossible, but it also became one of the most significant moment's in running footwear innovation in recent years. And in turn, it became a chase for all shoe companies to develop their own carbon tech footwear. In the second installment of the series, we explore the Asics Metacracer. Elite marathoner, Emma Bates, joins us after rocking the newest model while snagging 7th at the US Olympic Trials. Following the athlete's perspective, we get insight into the design process with Asics product line manager Chad Mullavey.

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