[Re-Release] How a Product-Led Company Utilizes Storytelling Instead of Feature Pushing with Kyle Lacy, Lessonly
Manage episode 277778535 series 2601014
Outside of exploring this question, you’ll learn how Kyle launched the brand’s first user conference that didn’t feel like a user conference, and how they doubled down on their brand messaging while making sure the company never lost the voice of its founder - Max Yoder.
In this episode, you’ll learn why Lessonly’s do-better work position is consistent through their product brand, messaging and product experience.
You’ll also hear how this business-to-business product company refocused its brand message with an emphasis on connecting with its audience on a human level.
- Learn more about Lessonly
- Learn more about Kyle
- Connect with Kyle
- Connect with Christian
- Connect with Anna
- Learn more about Innovatemap
To register for the speaker series visit betterproduct.community/speaker-series