James Schramko Blogger Interview by Kate (re: discounting products, opt-ins & email list management)
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A fantastic interview with James Schramko (November 2012)James discusses his perspective on so many annoying things bloggers deal with at some time or another! I am lucky enough to be in James' current paid internet marketing forum http://www.fastwebformula.com/ and since joining, I've never looked back. His training is superior to most online atm, and he visits his forum, and responds to all of his members queries, like me, daily. If you really want to know how much online depth of knowledge James has, check out his "products page" on his SuperFastBusiness.com website here http://www.superfastbusiness.com/products/. It will inspire you to take your online marketing journey further.We discussed "discounting" and putting things on sales to increase turnover, we also talk about opt-in boxes, autoresponders and email list management. I am sure you will learn some useful strategies, as I did, from this interview!Don't forget I feature James in my new video workshop Bloggers Who Podcast for Success over here:http://www.bloggerswhopodcast.com/ And I've created a new website which you can subscribe to his podcast at:http://bloggerinterviewspodcast.com/ and you can comment there or in iTunes direct too!And don't forget James has two podcast shows atm:https://itunes.apple.com/au/podcast/james-schramko-superfastbusiness/id529116499andhttps://itunes.apple.com/au/podcast/freedom-ocean-profitable-internet/id421956134To see more about James see below:http://www.superfastbusiness.com/and http://www.freedomocean.com/James also did an interview recently with Tim at Foolish Adventure Podcast, which gave you a great background to James and his online experience.MENU:2.36 The breadth of James' current online product range\3.40 The correlation between discounting and marketing issues4.30 Using a "sale" as a promotional tool6.00 How discounting can train customers incorrectly6.30 Why people buy on sale6.45 The problem with websites like Groupon.com7.11 Longterm customers7.40 Why not offer samples of the product before you sell it?8.36 Marketing tactics 10110.20 Why people buy something at all11.20 How to pre-launch your product idea14.40 Email opt-ins and pop-up boxes (light boxes)15.00 James new email opt-in strategy and incentives he recommends you use15.50 James current main traffic sources16.40 Own The Racecourse (OTR) James wrote -- multiple traffic source strategy17.15 J. Abraham and "The Parthanon Theory"17.40 The way James uses autoresponders19.50 How James manages his multiple email lists with groups and tags20.30 Office Auto Pilot -- Keeping his newsletters relevant to the recipient22.00 How he takes care of his customers with new products they need22.20 "Lunatic Millionaire" -- his upcoming product launch22.50 James' advice to Bloggers who want more growth with their income