Positioning and Profitability

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By Brian Casel, Jordan Gal and Bootstrapped Web. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We’re back! We’re excited about some winter weather activities and all of our 2020 ideas. We talk about brainstorming, questions, nomenclature, tiny conferences, and profitability.

Here are today’s conversation points:

  • Looking back one last time on 2019
  • Jordan is shifting from a direct-response mindset to a brand awareness mindset
  • Brian’s contemplative train ride and mini-retreat
  • The importance of tags, naming, and positioning
  • Jordan’s visual representation of profitability
  • Bringing in new team members
  • Brian poses some great questions for Big Snow Tiny Conf 2020, in Vermont

Resources

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue by Aaron Ross, Amazon

SunriseKPI

Audience Ops Case Studies

ProcessKit

Carthook

As always, thanks for tuning in. Head here to leave a review on iTunes.

198 episodes