Ep 230 How To Rethink Your Business Like A Lobster

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By Hosted by John Warrillow, the creator of The Value Builder System™. John is also the author of Th, John Warrillow author of Built to Sell, The Automatic Customer, and The f. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

It's ironic that Joshua Dick lives in Italy, one of the country's worst hit by COVID-19 deaths. He moved to Italy with his family as a reward for selling his business, Urnex Brands. Urnex was in the unglamorous business of selling cleaning supplies for coffee makers. As is often the case, the least attractive companies are often some of the most profitable, and when Urnex ticked passed $5 million in EBITDA, Dick decided to sell.

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