Manage episode 279045617 series 1212684
Most car dealer CRM solutions are designed as a cookie-cutter, single automotive software solution. But is that really a good idea? An enterprise-level dealership has different CRM needs than the independently owned used car dealership. Likewise, the mid-level franchise dealer has its own, unique needs.
Add to this the fast growing trend of buying cars online and the needs differ even more.
Automotive industry expert, Matt Moore, joins Adam to discuss the new trends of the auto industry and how a customized CRM can greatly impact growth.
- With a market size surpassing $750 billion, and everybody wanting a piece of the pie, how DealerPeak’s CRM software levels the playing field to allow the smaller, independently owned dealerships to compete with the larger enterprise dealerships across the US;
- What challenges online car buying poses to traditional auto marketing;
- What new tactics dealerships and the overall industry going to are need to focus on in order to remain successful in their marketing efforts;
- And so much more!
If you’re in the automotive business, this is definitely the show for you!