Manage episode 276121701 series 80162
Jennifer Russo, Senior Director of Corporate Communications and HR Strategy, and Rebecca Armendariz, Senior Director of Marketing and Public Relations at Banner Health, discuss COVID frontline communications and how to use stories to communicate in a pandemic.
Become a Master Storyteller
Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools
Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.