#278: How Frontline Communicators Use Storytelling During COVID

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By Park Howell and Brand Story Strategist. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Jennifer Russo, Senior Director of Corporate Communications and HR Strategy, and Rebecca Armendariz, Senior Director of Marketing and Public Relations at Banner Health, discuss COVID frontline communications and how to use stories to communicate in a pandemic.

Become a Master Storyteller

Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

301 episodes