242: The state of writing - a chat with Sarah Mitchell
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Content expert Sarah Mitchell joins Christoph Trappe on this episode to discuss the state of writing around the globe.
- How effective is written content?
- Who focuses on SEO and who doesn't?
- Who has an editorial calendar
- And much more form the 2020 State of Writing report.
Find the 2020 report here: https://typesetcontent.com/blog/state-of-writing-research/
To participate in the 2021 report go here: https://survey.alchemer.com/s3/5982629/c21b58c5604e
Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcmitchell/
Christoph's marketing blog: http://authenticstorytelling.net
How to use original in your marketing podcast episode can be found here: https://anchor.fm/ctrappe/episodes/How-to-use-original-research-in-your-marketing-strategy-with-Michele-Linn-ebm4bf
The 1-star 2020 review t-shirt: https://amzn.to/32EYUAY
For even more on strategic writing, read this blog post: https://authenticstorytelling.net/strategic-writing/
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