Manage episode 278001319 series 2679551
Amazon star ratings matter. If we can say our book has 5 out of 5 stars that matters. Even 4.5 is probably okay. But people certainly look at Amazon star ratings to make decision on their purchases. Like with anything on Amazon, there's a method to how Amazon star ratings are calculated and displayed. Christoph Trappe explains on this episode how ratings are determined on a country-by-country basis.
Read the related article here: authenticstorytelling.net/amazon-star-ratings
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Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
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