247: Amazon star ratings: How Amazon calculates star ratings for different countries

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By Christoph Trappe. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Amazon star ratings matter. If we can say our book has 5 out of 5 stars that matters. Even 4.5 is probably okay. But people certainly look at Amazon star ratings to make decision on their purchases. Like with anything on Amazon, there's a method to how Amazon star ratings are calculated and displayed. Christoph Trappe explains on this episode how ratings are determined on a country-by-country basis.

Read the related article here: authenticstorytelling.net/amazon-star-ratings

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Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/

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307 episodes