Ep 318 - How To Advertise Your Cannabis Brand Legally

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By Matthew Kind. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Advertising cannabis is banned in most of the US, so how can a cannabis company get the word out?

Here to help us find solutions to this problem is Chad Bronstein of Fyllo.

Learn more at https://hellofyllo.com

Key Takeaways:

[00:56] An inside look at Fyllo, the world's first single-solution regulatory technology for cannabis

[2:25] Chad’s background and how he came to start Fyllo

[3:53] How Fyllo’s data ecosystem helps cannabis companies streamline regulatory tasks and target customers legally

[9:51] What different cannabis companies can expect when using Fyllo

[13:07] Success stories Chad has seen so far and how clients are using Fyllo to advance their companies

[15:04] Chad’s advice on how to determine a good marketing budget for your brand

[16:34] How Fyllo provides direct access to cannabis audience data through the Lotame, the world's largest marketplace for second- and third-party data

[19:35] Requirements companies must meet before working with Fyllo, including becoming CCPA compliant

[20:25] Chad’s tips on how to build a dynamite marketing team for up-and-coming cannabis brands

[23:55] Where Chad sees customer acquisition and brand awareness evolving in cannabis over the next 3-5 years

220 episodes