Are Your Audience Personas Effective?

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By Amanda Milligan. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Audience personas might not have an obvious impact on ROI, but they can absolutely make a difference.

Digital Marketing Strategist Henry Adaso explains how to keep your audience personas accurate and how to properly use them to improve your content program and increase the value of your work.

81 episodes