"Borrow" authority: Michael Greenberg's guide to podcasting your way to SUCCESS

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By Bryce Bladon. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Content strategy is key for establishing your authority in the market. If your clients know you're the expert on what you do, they'll be happy to pay you to solve their problems. But how do you establish yourself as an "expert"?

That's where Michael Greenberg comes in. His agency Call For Content specializes in using podcasts to create a strong client base, and in this week's episode he shares his strategies for turning a few key interviews into a thriving business by "borrowing" your clients' authority.

It's a short listen at just over twenty minutes and chock full of mind-blowing tips. Check it out!

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