Manage episode 282103120 series 2629082
Join Emma Stroud and her Clown Barbara talking all things Common Sense. How can businesses embrace a more common sense approach? How do common sense and empathy link in all of us as humans? What does Martin want Barbara to knit for him? How did McDonald’s and their happy meal lead Martin to write this book from a journey starting 17 years ago.. And Much Much more…
Facebook: Martin Lindstrom
LinkedIn: Martin Lindstrom
As one of the world’s leading consultants, Martin Lindstrom is ostensibly hired by organizations to create or fix brands. He might be asked to develop a new logo; redesign a website; brand a perfume, a beer, a wristwatch, or a retail environment. But in almost every case it soon becomes obvious that the real problem—the one responsible for lousy morale, lower-than-average productivity, frustrated customers, and an ongoing dearth of innovation is a lack of common sense. Nine times out of ten, Martin finds himself serving as an organizational change agent, bringing to light and resolving corporate blindness and miscommunication to help companies run smoother and become more profitable.In Martin’s much-anticipated new book, “The Ministry of Common Sense,” he shows how companies can pinpoint their bureaucratic bottlenecks and invisible red tape to unlock innovation, create an amazing culture, and importantly—save money! Visit Martin’s website to learn more about freebies for preordering the book, and generous incentives for bulk purchases: https://martinlindstrom.com/commonsenseTIME Magazine named Martin one of the world’s 100 most influential people, and for the last six years, Thinkers50 has listed him among the world’s top business thinkers. He is a New York Times and Wall Street Journal best-selling author of seven books translated into more than 50 languages and published in more than 70 countries worldwide.