212: You Should Buy a Content Property. Here's How to Get Started.

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By Joe Pulizzi and Content Marketing Institute(CMI) Podcast Network. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

There has never been a better time to start thinking of buying a content property. Here's some important tips on how to get started and how to analyze the opportunity.

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