252: Resist the Urge to Cut and Hold On

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By Joe Pulizzi and Content Marketing Institute(CMI) Podcast Network. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Joe shares a couple stories about media companies that cut costs and held on during past recessions. The results were not good.

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260 episodes