Episode 34-Podcasting as a Legal Marketing Tool

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By Stephen Seckler, Stephen Seckler: legal recruiter, and Attorney marketing coach. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, I speak with Jared Correia, one of the pioneers in legal podcasting. Jared was a huge mentor to me when I was launching the Counsel to Counsel podcast back in 2018 and I’m very pleased to welcome such a seasoned veteran.

As of 2019, over half the US population had listened to at least one podcast. In 2019 over 100 million people listened to at least one podcast every week. There are over 700,000 active podcasts and 29 million podcast episodes available.

Clearly, the age of podcasting has arrived. But what is podcasting and how can you use it to market your legal services? What are the mechanics of producing a podcast and how does podcasting interrelate with other legal marketing tools?

Jared Correia, a national expert on the subject, sat down with me to answer some of these questions. I met Jared over a decade ago when Jared was working for the Massachusetts Law Office Assistance Program and I was co-chair of the Massachusetts Bar Association’s Law Practice Management Section.

Jared Correia is the Founder and CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business management consulting and technology services for solo and small law firms. Red Cave also works with legal institutions and legal-facing corporations to develop programming and content. A former practicing attorney, Jared has been advising lawyers and law firms for over a decade. He is a regular presenter at local, regional and national events, including ABA TECHSHOW. He regularly contributes to legal publications, including his column, ‘Managing,’ for Attorney at Work, and his ‘Law Practice Confidential’ advice column for Lawyerist.

Jared is the author of the American Bar Association publication ‘Twitter in One Hour for Lawyers’. He is the host of the Legal Toolkit podcast on Legal Talk Network. Jared also teaches for Concord Law School, Suffolk University Law School and Solo Practice University.

More recently, he co-founded Gideon, a company that offers chatbot software for law firms to help attorneys automatically qualify leads, book consults, route leads to the right lawyer or staff person, and create new client matters, 24/7/365.

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