Episode #183: Kathy Elkins of WEBS


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On today’s episode of the Craft Industry Alliance podcast, we’re talking about building a yarn shop, both online and brick-and-mortar, with my guest Kathy Elkins.

Along with her husband Steve, Kathy is the owner of WEBS – America’s Yarn Store located in Northampton, MA. WEBS was founded in 1974 by Steve’s mother and in 2002 Kathy & Steve assumed ownership. Kathy holds a B.A. in Communication from the University of New Hampshire and an M.B.A. from Suffolk University. She has extensive marketing experience in consumer products as well as prior committee and board experience on various community organizations. Her most important role is that of being a mom to her two sons, Jackson & Jonathan.


This episode is sponsored by Makerist. Makerist is your new favorite online craft destination and Europe’s largest online pattern marketplace, and now they’re expanding into the global market to bring their huge selection of PDF sewing, knitting, crochet, and embroidery patterns to crafters everywhere! Use the coupon code CA20 to take 20% off your first purchase for any full-price patterns. The coupon is applied at checkout.


To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

165 episodes