Ep. 119 | The Economics of Identity with Max Kirby of Publicis Groupe

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By Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio, Allison Hartsoe, Customer Centricity, Digital Maturity Expert, and C-Suite Radio. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week Max Kirby, Director of the Cloud Solutions Practice at Publicis Groupe joins Allison Hartsoe in the Accelerator to talk identity. In previous shows we’ve covered privacy from both the US and European angles so this time we’re going to cover the economics behind identity. What happens when customer data is widely available for analysis (and when it is not?). Max and I discuss the exchange of value and how customers may win or lose in the battle for their most private information.

"Generally speaking what you don’t know that someone else knows about you can be very powerful."

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125 episodes