Ep. 120 | Should you discount during COVID?

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By Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio, Allison Hartsoe, Customer Centricity, Digital Maturity Expert, and C-Suite Radio. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week Allison Hartsoe, CEO of Ambition Data discusses a nagging question: Should you discount products to reap higher sales during COVID? She talks about the impact for businesses of discounting now. Then she outlines a discount strategy that any company can use based on your data maturity and current consumer demand.

"The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."

Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

123 episodes