Manage episode 270519085 series 2411513
This week Len Llaguno, Founder of Kyros Insights joins Allison Hartsoe in the Accelerator to talk about the long-term impact of loyalty programs. While most marketers think only about loyalty programs that keep customers coming back, Len fills the gap by thinking about the long-term value so you can have your CFO say, “Yes!”
"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV." - Len Llaguno
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