Ep. 121 | How Loyalty Programs Accelerate Recovery


Manage episode 270519085 series 2411513
By Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio, Allison Hartsoe, Customer Centricity, Digital Maturity Expert, and C-Suite Radio. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week Len Llaguno, Founder of Kyros Insights joins Allison Hartsoe in the Accelerator to talk about the long-term impact of loyalty programs. While most marketers think only about loyalty programs that keep customers coming back, Len fills the gap by thinking about the long-term value so you can have your CFO say, “Yes!”

"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV." - Len Llaguno

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124 episodes