101: Eleanor Prater - When a Historic Event Gets Rescheduled


Manage episode 275851540 series 2815360
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Eleanor Prater, Marketing & Communications Manager at the Augusta Convention & Visitors Bureau, joins this episode of the Destination Marketing Podcast to talk about how her destination was able to reschedule the historic Masters Golf tournament that takes place in Augusta every year. Listen to learn about how this major event reschedule has affected tourism over the past several months, as well as some of the strategies that her team is using to help promote their destination to other target personas.
"Seeing people emerge from a crisis and take everyone else under their wing — all those phenomenal stories of this country and the world coming together to make it out of this — really hits home for me." -Eleanor Prater
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