Aaron Dunn On The Real ROI of Podcasting in Trucking

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By Blythe Brumleve. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death.

In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience.

In this interview, Aaron explains why a brand-first approach is intentional on their part, the perceived ROI of podcasting, the power of the internet for freight sales, and avoiding the pre-post purgatory before publishing your own content.

What You'll Learn In This Episode:

  • Balancing industry talk and watercooler conversations in your marketing
  • Aaron's experience as a podcaster before he joined PDQ America
  • Avoiding the pre-post purgatory of publishing new content
  • How the Trucking for Millennials podcast got started
  • How podcasting has affected the company's operations and elevated their internal staff
  • The power of the internet and how it can help sales with their research
  • Things Aaron hates: Linkedin post tagging, messenger bots

Where to Find Aaron's Work:

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30 episodes