#172: How Long PPC Takes To Work

47:23
 
Share
 

Manage episode 275343407 series 1273522
By Tim Cameron-Kitchen and Exposure Ninja. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

PPC is a fantastic way to increase traffic to a website fast and earn some much-needed leads and sales, but it's also an integral part of multi-year marketing strategies. But how long does it take to pay for itself (i.e, earn a positive ROI)?

In this podcast, I talk to three fantastic PPC specialists from our PPC team who explain how long PPC takes to deliver results, how to optimise and improve a campaign, how to decrease the cost-per-average of a campaign and use data from our successful client campaigns to show that the longer a PPC campaign is running, the lower the CPA gets.

177 episodes