Manage episode 254445154 series 1001763
On this episode of Bootstrapped, we dive into the story of Amanda Nachman ’07, founder and CEO of College Magazine. A QUEST Honors Program alumna and English major, Nachman began her venture with an idea that she submitted for a business project. Nachman envisioned a trusted guide on how to navigate college, an idea that ultimately became College Magazine. In 2007, Nachman launched the print publication at the University of Maryland and structured her company through an ad-revenue model. She went on to win Kevin Plank’s Cupid’s Cup student business competition, and today the company reaches over nine million readers. Tune in to learn how Nachman built her online platform, designed fully integrated marketing campaigns, and ultimately inspires young professionals to unapologetically pursue their passions.