Amanda Nachman: Growing College Magazine from a Student Project to Nationwide Publication


Manage episode 254445154 series 1001763
By Robert H. Smith School of Busniess and The Dingman Center for Entrepreneurship at the Robert H. Smith School of Bu. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

On this episode of Bootstrapped, we dive into the story of Amanda Nachman ’07, founder and CEO of College Magazine. A QUEST Honors Program alumna and English major, Nachman began her venture with an idea that she submitted for a business project. Nachman envisioned a trusted guide on how to navigate college, an idea that ultimately became College Magazine. In 2007, Nachman launched the print publication at the University of Maryland and structured her company through an ad-revenue model. She went on to win Kevin Plank’s Cupid’s Cup student business competition, and today the company reaches over nine million readers. Tune in to learn how Nachman built her online platform, designed fully integrated marketing campaigns, and ultimately inspires young professionals to unapologetically pursue their passions.

63 episodes