Demographic Warfare


Manage episode 272492758 series 1175517
By Michael Scott McDonald. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The publishing company, McGraw-Hill, has just released the 20th Anniversary Edition of Marketing Warfare by Al Reis and Jack Trout, two of my favorite Marketing Theorists. Who can doubt that we are in a Marketing War? Where to Practice, and Why one location is superior to another is what decides the War. This session explains it all!

258 episodes